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Bakery Business Class
Welcome to Bakery Business Class
Welcome to Week One!
Bakery Business Class Overview
Class Binder
The Recipe for a Successful Bakery
The Life Vision : Mini Workshop
The First Ingredient: PRODUCT
The First Ingredient: Your Product
Choosing your Pastry Superpower: discovering your unique talents
Your Competitive Advantage
Refine your main products
Ingredients and Suppliers
Ingredient 2: CUSTOMER
The Second Ingredient: Your Customer
Who are your customers
Where to find your customers
What does your customer want / why do they want you
How to attract customers
Specialty Customers
Ingredient 3: FOUNDATION
The Third Ingredient: Your Foundation and Best Practices
Name check
Domain and social handles
The Legal
Do you need a business plan?
Financial literacy: how much money do you need?
Sales Tax 101
Bookkeeping and Accounting
Ingredient 4: S & P (Systems and Processes)
The fourth ingredient: Your Systems
Bakery Business School's Systems for a Bakery
System 1: Menu
System 2: Sales
Complaint Policy and Procedures
System 3: Production
System 4: Packaging and Delivery
System 5: Marketing
System 6: Back Office
System 7: Accounting
Ingredient 5: BRAND: The Brand Workshop
The Fifth Ingredient is the STAR ingredient: Your Brand
Brand Strategy
Your Mission Statement
Your Vision Statement
Your Core Values
Unique Selling Proposition
Your Ideal Customer
Your Brand Package
Ingredient 6: TEAM
The Sixth Ingredient: Your tools a/k/a TEAM
Why you need a team to build a successful bakery
How to build a team and where to start
Types of Bakery Team members
How and What to Pay People
How to Protect your Recipes
Policies and Procedures Manual
Payroll
Leadership
Building a positive culture
Ingredient 7: PROFIT
The Seventh Ingredient is the Icing on the Cake: Your Profit
The most important formula to a bakery's profit: COGS
Creating a brick house with proper pricing
Pricing for Profit
Controlling Expenses
Ingredient 8: RAVING FANS
The 8th Ingredient : Your Raving Fans
What is the Customer's Journey through your business
Your Website
Product Photography
Handling Complaints Mindset
Creating Customer Experiences
Being Responsive
Handling Review Sites
Labeling
Social Media
Your Memorable Story
Ingredient 9: Build Out Blueprint
Space Location
Lease Agreement
Layout and design
Contractors and construction
Kitchen Equipment
Kitchen Smallwares
The Front
Supplies
Repair & Maintenance
Licensing and Inspections
Signage
BONUS: Success Tips
Income Growth from the perspective of an experienced bakery owner
Observations of what successful businesses do in this industry
Repair & Maintenance
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